Corporate Entertainment

The image of corporate entertainment has been damaged in the last couple of years. Reports of Government subsidised banks having expensive events entertaining clients, sticks in the throat for many people who have lost their jobs, or who are struggling to pay their mortgage. Hospitality tents at Wimbledon; half empty, but paid for in full, also annoy many people.

Yet in all cases, the banks booked and paid for the events before the financial crisis AND corporate entertainment is part of the process of developing relationships in business. Many businesses: particularly City companies are concerned about visibly entertaining clients given the current economic situation. They cannot be seen to be having ‘jollies’ even if they are entertaining existing and prospective clients. Of course, this has had an impact on the Events, Conference, Hospitality and Entertainment sector.

Simon Speller from Hillier Hopkins LLP Accountants said that the Event sector is a very good indicator of economic stability. Clients of his in this sector began to be hit at the beginning of 2008: before other sectors were affected, but, he optimistically said that his clients are now seeing increased activity in the latest quarter: suggesting that there is economic growth – or optimism.

Before the Credit Crunch, large or even limitless budgets were available for corporate entertainment, and lavish affairs were organised with no expense spared. Prices were high, and it was not unheard of for Event Companies to have huge mark ups on their suppliers prices, which they passed on to their clients. Now, however, the trend is for limited budgets and for fees to be negotiated and some entertaining to be cut.

One of our clients mentioned that they were no longer organising their regular hospitality events for all of their clients; instead of taking 100 clients for a corporate day at Twickenham, including watching an International; they were now taking 10 high earning clients to see the match and a curry: cutting the cost from £700 per person to £70. They were also going through their database; inviting people to fewer events and saving the best invitations to their highest earners only.

Another client, who works for a major supermarket that made record profits last year, said that all of the Christmas Office parties were cancelled last year as a cost cutting exercise. Normally her department of 20 would have had a budget of £40,000, yet the company were reluctant to even organise an in house drinks party. Of course cancelling office parties impacts on staff morale and is not always the most effective cost saving measure!

So why do organisations entertain? Is it for fun, or to make them look good? Is it to show off or to reward their staff? There is a little of all these factors when organisations entertain, but it is generally for business purposes. Providing employees with a fantastic away day experience or Office Party is a good reward for loyalty and hard work – hence the demoralisation when these are cancelled. However, first and foremost it is to establish and maintain relationships with clients.

If you arrange to meet a high earning client in McDonalds for a coffee, it says little about how you value the client and their business to you, but if you take care with the venue you choose to meet for coffee: that it is private and quiet to have the opportunity to discuss business in a professional way – it says so much about how you value the business relationship. Likewise, a restaurant where the service and ambience is not good (even if it is expensive) will do little for the business relationship that a lovely family owned restaurant where the chef and front of house really care about their customers.

It is no longer necessary to lavishly entertain clients with high budget events. If you have a limited budget, it is fine to have an in house drinks party, but ensure you have arranged the finer details – such as a cloakroom for coats; clean glasses (yes: that isn’t always the case with hired glasses!) and a few canapés: and organising who is going to serve the drinks and canapés.

We have offered clients who are organising in house events a CSR (Corporate Social Responsibility) entertainer. The fee comes from their CSR fund, and the entertainer is a ‘busker’ who plays background music, and guests put money into his hat, raising money for a charity. The benefits are that there is a fundraising element to the event and the entertainment is paid from the CSR fund rather than from the budget, and the quality of the event is enhanced by live music.

If you are arranging entertainment at another venue, see what the venue events team offer with the package; for example, is entertainment included in the package; are they able to offer discounted accommodation? Is there an option for a cash bar? What is the difference in price between a buffet and served meal?

When adding the ‘entertainment’ element to an evening, here are my top tips for the perfect icing on the cake.

• We would always recommend going to a respected agency: someone you can talk to, rather than an internet based company. Friends of friends are not always reliable!

• A musician playing background music during the drinks reception and/or meal lifts the quality level of an event. A CSR funded musician adds value to the event, although this isn’t always necessary. A harpist, string quartet, saxophonist, guitarist or pianist work very well in this situation.

• After a dinner, it is always good to have entertainment, to finish off the evening and enabling guests to leave happy. We have found Singing Waiters; Surprise Singing Guests and our Flamenco Guitarists and dancers particularly popular.

• After dinner speakers are a successful choice, although we recommend you are very specific in the contract as to what you would like them to speak about, and give them enough information about the expected guests, to ensure they tailor the speech for the audience.

• Stand up comedians are fun; however, many have material that might not be suitable for mixed audiences or specific groups. Personally I would avoid this option unless you are very confident of the comedian and know your audience well. Some events have been ruined by the choice of comedian.

• A singing act, such as our Romantic Tenor who sings Operatic Arias and Andrea Boccelli songs is very popular. As a rule, Tribute soloists and bands do not impress valued clients, so search for a good quality singer who will add value to your event. Make sure he or she has not set the sound levels too high, and if necessary, manage the sound checks to set the volume lower and request adjustments in the evening. A great evening has been spoilt by the entertainment being too loud – so manage the artiste!

• Get as much advice and help from the venue as possible. They are experts at their venue and might have some great ideas.

Corporate entertainment is an invaluable way of developing business relationships. At this time when people are cutting back, it is an ideal time to increase client hospitality to stand out from the crowd. Good entertainment is not about spending huge amounts of money, but taking care with the details, so that your clients have a positive experience and you, as a company, present yourself well. Good luck!

Where to Find Great Entertainment for Your Holiday Party

There are a few basic places that you can use to find great holiday party entertainment. Each of these places discussed below with instructions on how to find them. Each has different pros and cons and it’s up to you to find what suits you best.

Entertainment or Talent Agencies, these can be both good or bad. Many entertainment agencies are run out of someone’s home. Others are huge multinational corporations, they have one focus in mind to get you to hire one of their entertainers. They get commission from that entertainer usually of about 25% and this is understood by the entertainer and agency.

Entertainment or talent agencies are easy to find in almost every area of North America and many quality entertainers work with. A great place to look for entertainment agencies is online.

Entertainment agencies are great place to look for holiday entertainment because they have a vested interest in providing quality so they get repeat customers.

Meeting planners are another great place to look for great entertainment choices. A good meeting planner will not only be able to help you plan your event but also have a trusted entertainment roster that they’ve used in the past. This roster has entertainers that have proven themselves over time for that meeting planner.

Meeting planners can be found online or in the Yellow Pages. To find a quality meeting planner make sure the get testimonial letters. Testimonial letters should state the meeting planner did a great job planning their event. you should also look for previous client lists as this is a testimony of the quality of the events that planner has done in the past. A beginning planner will not have a large client list or testimonials, and you may want to avoid them until they do have that experience. You should also look for a planner that only does corporate events planning a wedding is a lot different than planning corporate event and a good planner generally understands and knows this and only provides one service or the other.

Direct booking with the entertainer. Many companies do this for their holiday parties and it’s a good way to go. However, when you hire directly the entertainer is not usually backed by a quality company. When you do hire an entertainer directly make sure their professional, courteous and have your best interests in mind. Entertainer should have contracts riders promotional packages demo DVD’s and other resources that you can use to make informed decisions.

The difference between a great holiday party and a bad holiday party is often the entertainment. Make sure you make the right choices when hiring your entertainer and you’re sure to have success.

The Business of Education in America

For over two hundred years the American education system has been based on the right of all its citizens to an education. Through this guiding principle America has led the world to expanded education opportunity for women, oppressed minorities, and populations generally. As the world has come to embrace the American philosophy, America is abandoning this core belief and dividing education into the wealthy, who can afford education, and the rest of the country that will not be able to afford it.For several decades, American education was in retreat in the technical areas of science and engineering. To address these deficiencies, technical schools in secondary education and for profit colleges came into existence. They encouraged students not inclined to pursue additional education to enter technical fields and pursue higher education. Students that would not become engaged in a process of learning were suddenly involved. Students who could not make passing grades were suddenly making the A’s and B’s in vocational technical courses and for profit technical institutions.Today, these two areas of education constitute a growing number of successful students actively involved in higher education. Vocational schools and for profit colleges are designed to encourage students to become involved in technical careers, and are often structured without much of the liberal arts training that accompany traditional degrees. There’s been a longstanding disagreement as to whether students should be funneled into specific and very narrow technical educational streams, or weather all students should be forced to obtain a more generalized education designed to move them toward undergraduate degrees and eventually to graduate degrees.Although this disagreement has ragged for several generations, the effect of vocational training and for profit technical institutions cannot be denied. They have successfully moved a large segment of the population into technical careers very successfully. However, in recent months the department of education has begun to take issue with the success of the schools because they cannot guarantee that their graduates will be able to meet income guidelines created to show the success of American education of dollars that are being spent for these programs. Vocational schools and secondary education are being cut across the nation in response to the economic downturn our society is currently facing, and this policy of the department of education. Rather than address the more complex issue of how we can meld traditional, and technical areas of education into a single educational system, federal funding to provide vocational training and technical education is being slashed by the Federal government.At a time when the administration and the business community l recognize the need for a stronger commitment to technical education throughout the country, we are reducing the ability of students to obtain the education loans necessary to pay for their education because we have a fundamental disagreement as to whether there should be more general education in English, literature and the arts, and less a single minded focus on a narrow technical field. This seems to be an argument without merit since both have the single purpose of trying to educate the American public to be competitive in the marketplace of tomorrow. This is occurring at the same time that a recent study has demonstrated that the effect of a college education benefits all students whether it is in their field, general education, or in a narrow technical area. Rather than building on that premise to encourage students across the country to pursue higher education, our focus has turned to the ability of students to repay the loans to banks as the single determining factor as to whether the education was useful. The standard being put forward by the department of education does just that.It focuses their efforts on seeing that students can make enough money to repay the loans, rather than focusing on why education costs are rising so dramatically. Their focus is on making sure that students repay banks. With businesses making arguments that they need to import more foreign workers to meet the growing technical demand of high tech industry, we’re forcing American students out of the educational system as we argue their ability to pay back a bank is the single determining factor as to the quality of their education. This would not be so absurd if it were not for another of movement that is taking place in grade schools around the country today.For people who have money, there is a growing need for private preschools that are for profit in nature to prepare their children for the prestigious schools that select only a handful of American students each year. This for profit model for primary and secondary schools is becoming as popular in United States as it is abroad in countries such as Europe and Asia. Parents of wealth are quick to hand over as much as $40,000 a year to have their children placed in preparatory schools that will prepare them for prestigious colleges. Currently, a number of private investors are putting up as much as $200,000,000 to fund these types of for profit institutions. It is a growth industry that will find a burgeoning market place with in this country and abroad as the division between haves and have-nots in education continues to broaden.These parents have little faith in the public education system in this country. They are putting their money, and their children in the hands of for profit institutions that they believe will make them better able to compete in the highly technical world of tomorrow. As Madison Avenue at the American banking system find a new profitable market, they will exploit it as fully and as completely as they have the traditional American education system, to the detriment of the larger society. Education in this country is becoming a tool of banks and the wealthy and not what was envisioned by the founding fathers or the many men and women who helped create this country over many generations. It is no longer serving the public need and only looks to the needs of the wealthy, and the financial institutions whose profit motive is the single driving force for their existence.While the rest of the world is adopting the American model of an educational system that is the envy of the world, we are abandoning that system to move toward one that cannot serve the nation or the society. If we continue down this road our nation will be forever looking to the educational systems of other countries to provide the technological expertise, and the innovative thinking that will move the world and the society forward. In one breath the department of education for our nation is telling us that for profit institutions do not work and we must regarded with suspicion graduates at any college level from these institutions, while at the same time this same model is being instituted at grade schools and in elementary schools across the nation because there is a growing need for a better education system to meet the standards of tomorrow. However this growing need excludes much of American Society. If we follow this path it will only the wealthy will receive an education in this country.